This year the American Cancer Society has partnered with the National Medical Association (NMA), the nation’s largest organization of minority physicians, to develop a consensus paper on cancer disparities in underserved populations.
The presentation of this paper by Dr. Carolyn Barley Britton, President of the National Medical Association, will highlight our conference at an NMA-ACS combined general plenary session at 8:30AM the morning of July 28th during the NMA Annual Meeting and Scientific Assembly. Attendees of both conferences will hear our keynote speakers build on these consensus recommendations and set the stage for the remainder of the disparities conference.
We are pleased to have Dr. Adewale Troutman, director of Louisville Metro Public Health and Wellness and Associate Professor at the University of Louisville School of Public Health. You may also know him from the PBS series, Unnatural Causes: Is Inequality Making Us Sick? He will speak on the often devastating effects of social inequality on health outcomes.
Dr. Otis Brawley, Chief Medical Officer of the American Cancer Society, will provide an overview of cancer disparities and illustrate how systemic issues perpetuate inequalities in the cancer experience.
And, Aranthan “AJ” Jones, Principal, The Podesta Group, will put the healthcare reform movement in perspective from the community to the White House.
10:35AM
Q&A and Wrap Up
Carolyn Barley Britton, MD, MS
Concurrent Breakout Sessions
Tuesday, July 28, 2009
Session A1 – Advocacy: Bringing About Systems Change
Session A2 – Community Intervention: Where the Solutions Are
Session A1 – Advocacy: Bringing About
Systems Change
1:00PM – 4:00PM
Panel Discussion
During this session, presenters and participants will discuss advocacy as an organized approach to promoting an issue or cause and strategies for motivating people to take relevant action. Presenters will show how advocacy has effectively persuaded political institutions and decision-makers to make changes that directly impact people’s lives and demonstrate how the public influence can pressure decision-makers to make such changes. This lively, interactive workshop will focus on effective advocacy strategies and provide examples of activities that successfully apply a human face to statistical data, compelling decision-makers and the general public to take action. Presenters will provide examples from the local, state, and federal level.
MODERATOR
Stephen P. Jiang, ACSW
Director for Mission Delivery
The American Cancer Society
1:00PM
Healthcare Reform and Health Ethics – Can They Coexist?
Daniel Bustillos, JD, Ph.D.
Assistant Professor of Health Care Ethics
Saint Louis University
1:20PM
Achieving Social Justice in the Reform Era
Clem Bezold, Ph.D.
Chairman, Institute for Alternative Futures
1:45PM
Advocacy and Reform: Implications for Community Based Programs
Jeanette Noltenius, MA, Ph.D.
National Coordinator
National Latino Tobacco Control Network
2:10PM
Creating Effective Advocacy Strategies
Wendy Selig
Vice President, External Affairs & Strategic Alliances
American Cancer Society Cancer Action Network
INTERACTIVE SESSIONS
2:45PM
Bringing It All Together with the Experts
This session gives participants the opportunity to frame health equity concerns in the context of an advocacy strategy and define key advocacy activities that reduce or eliminate systems barriers, paving the way for optimal cancer outcomes.
Aranthan S. Jones, II
Principal, The Podesta Group
3:45PM
Town Hall Wrap Up Session
This session will allow participants to discuss and present ideas from the small group sessions
Session A2 – Community Intervention:
Where the Solutions Are
1:00PM – 4:00PM
Panel Discussion
This session will focus on implementing culturally relevant community-level interventions that effectively close the gap in cancer-related risks and outcomes and enhance health equity for minority and medically underserved populations. In this highly interactive session, participants will share effective practices that bring the community into the solutions process to improve health outcomes and eliminate inequities in knowledge, risk behavior, and ultimately incidence and mortality. We will highlight programs that have had a positive impact on issues that affect cancer risk, specifically: Breast and Colorectal Cancer Screening Behaviors, Nutrition, Physical Activity and Obesity.
MODERATOR
Durado Brooks, MD
Director, Prostate and Colorectal Cancers, Cancer Control Science
The American Cancer Society
1:00PM
Breast Cancer Screening Among American Indians – Effective Practices in Listening
Suzanne Christopher, Ph.D.
Professor of Community Health
Montana State University, Bozeman
Alma Knows His Gun McCormick (Crow Nation)
Project Coordinator, Messengers of Health Program
Montana State University, Bozeman
1:20PM
Reducing Overweight and Obesity in Low Income Populations – Overcoming Food and Exercise Obstacles
Renee Mahaffey Harris
Executive Director
The Center for Closing the Health Gap
Cincinnati, OH
1:40PM
Eliminating Disparities in Colorectal Cancer Screening – It Happened in New York
Corinne McGown Meli
Director of Administration & Program Coordinator
Citywide Colon Cancer Control Coalition (C5)
New York City Department of Health and Mental Hygiene (DOHMH)
2:05PM
Bringing Health Equity to Rural Appalachian Populations
Eugene L. Lengerich, VMD
Associate Professor of Health Evaluation Sciences
Penn State University College of Medicine
Hershey, PA
2:25PM
Community Navigation – Reversing the Black-White Differential in Mammography
Kristina Wait
Senior Director of Health Initiatives and Strategic Planning
The American Cancer Society
Claudia M. Hardy, MPA
Program Director
The Office of Community Outreach and the Deep South Network for Cancer Control
Birmingham, AL
INTERACTIVE SESSIONS
3:00PM
Digging Deep
The small group Q&A discussions will result in recommendations for community-based interventions that can be applied to multiple populations in multiple settings.
3:45PM
Town Hall Wrap Up Session
This session will allow participants to discuss and present ideas from the small group sessions.
Wednesday, July 29, 2009
Health Communications: The Right Message,
The Right Audience, The Right Delivery
8:00AM – 12:00PM
8:00AM
KEYNOTE SPEAKER
Communicating Health and Social Justice – Are We Through Just Talking the Talk?
Dileep G. Bal, MD, MS, MPH
District Health Officer for the Island of Kauai, Hawaii
Special Advisor on Cancer, Chronic Disease, Tobacco and Nutrition
9:00AM
Panel Discussion
This session will focus on key concepts to consider when communicating cancer and general health messages to underserved populations, in the context of cultural relevance and media. We will explore issues such as tailoring the health message, targeting key population groups, addressing health literacy issues, and using multiple media sources. Participants will also review communication strategies and practices and explore examples of communications that have successfully reached community members and motivated people to take action to improve their health.
MODERATOR
Barbara Powe, Ph.D., RN
Director of Underserved Populations Research
The American Cancer Society
9:00AM
Literacy Matters: Do your collateral materials communicate effectively with your audience?
Learn how to customize your communications appropriately for the audience you want to reach.
Terri Ades DPN, RN, Director
Cancer Information – Health Promotions
American Cancer Society
9:30AM
Do your media relations get your news covered?
Learn tips from successful media partners on how to create and maintain sustainable and mutually beneficial media partnerships.
Vetta Sanders Thompson, Ph.D.
Associate Professor
George Warren Brown School of Social Service
Washington University, Saint Louis, MO
Rob Capriccioso
Indian Country Today
10:30AM
You’re ‘blogging’ and ‘tweeting,’ but who’s listening?
The social media bandwagon and racial and ethnic minorities – to be on, or not to be on?
Dirk G. Schroeder, Ph.D.
Executive Vice-President and Co-Founder, DrTango Inc.
Associate Professor of Global Health, Emory University
INTERACTIVE SESSIONS
11AM– 11:45AM
Your Time to Shine – Small group creative sessions.
This is a “Hands-on” opportunity for participants to share findings and best practices while developing sample messages.
11:45AM – Noon
The Big Finish – bringing it all together.
Discussion and presentation of ideas and outcomes from the small group sessions.
Barbara Powe, Ph.D., RN
Director of Underserved Populations Research
The American Cancer Society
12:15PM – 1:15PM
Special Lunch Concert: MIKE-E & AFROFLOW
Music Is The Medium
Stop by, pick up a boxed lunch and attend this highly entertaining mini session which will feature spoken word artist Mike-E and Afroflow. They will describe how music and spoken word have been successfully used to communicate anti-tobacco messaging to youth 15-25 years old. Mike and the group will invite attendees to participate as they demonstrate the use of drums, storytelling, poetry and hip-hop to deliver the reality of what tobacco companies are trying to do to young people and how they can be empowered to fight back. Then sit back and relax or get on your feet and dance to the music and artistry of Mike-E, soulful Kenny Watson, Sowande Keita’s drumming and the beats of DJ Invisible, as they perform some of the hottest music today. Check them out at afroflow.com.
