Mike-E and AfroFlow – Communicating Health Equity via Hip-Hop

We brought the communications session to a close with a wonderful performance by Mike-E and AfroFlow (www.afroflow.com). Mike-E had us moving side to side like RUN DMC, jamming to health conscious hip-hop fused with African drums and rythmn.

The American Cancer Society/Mike-E relationship is a unique one – the organization has partnered with Mike-E to take the anti-tobacco message to youth through spoken word and music. This is one of many ways The Society wants to convey the cancer prevention message to a diverse audience. To quote Linda Blount, national vice president of disparities at the Society, if Phillip Morris can find a way to reach this audience, so can we.

With that charge in mind, Mike-E has toured the country, visiting college campuses and encouraging students to quit smoking. Mike-E and AfroFlow are no doubt a crowd pleaser with a strong message. Enjoy this short video from the performance.

To view American Cancer Society/Mike-E PSAs, please visit the American Cancer Society YouTube Channel at www.youtube.com/amercancersociety